collective activism for a sustainable future

INSPIRING THE NEXT GENERATION TO CONNECT WITH NATURE AND CHANGE THE GAME OF SKIING

BUILT TO LAST

We believe that Quality is one of the best ways we can be sustainable. Our hardgoods team is now led from Innsbruck, Austria: the gold standard in handmade ski manufacturing to ensure our skis are built to last.

During the design and production stage, our skis are put through their paces with rigorous testing both in the lab and on the mountain. This ensures our skis are tested for the right purpose and will last for even the most demanding of skiers.

By centralizing our production, we see an improved quality as well as improved production processes. Less scrap from the production means that the entire production cycle is more sustainable.

Furthermore, we have improved our production process by centralizing production, resulting in less scrap waste at production facilities.

BETTER FOR A REASON

In conjunction with our premium quality benchmark, we are dedicated to sourcing suppliers who reflect our vision for a sustainable future.

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Reduced Emissions

To reduce our transport related emissions, the majority of our raw materials are sourced in Europe, where our skis are produced.

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Faction athlete Cody Cirillo keeping transport emissions to a minimum.

FSC Accredited

Our raw materials are FSC accredited. This means that the forests, from which our wood is sourced, are managed to support environmental and societal sustainability.

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Organic cotton

We haven’t forgotten about our soft goods either. 100% of our cotton is sustainably sourced organic cotton - we strive to keep the ecological systems in balance and not use any pesticides.

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Inspire, Empower, Engage

True to the values of our Collective, we are committed to working with people and organizations who share our vision for a sustainable future in the outdoor industry.

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Faction athlete, activist and adaptive skier Vasu Sojitra.

1% for the Planet

As a proud partner of 1% for the Planet, we donate 1% of all sales of our Agent Series skis to approved environmental non-profits. 1% for the Planet’s mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet.

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POW

Protect Our Winters (POW) is a non-profit organization of outdoor people with the mission to protect the places and lifestyles they love from climate change. POW operates in a number of countries around the world and is part of the 1% for the Planet network. In addition to financial support, we've worked with POW on a number of environmental campaigns and even collaborated on an eco-concious ski; the Agent 4.0 POW Collab.

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POW Switzerland ambassador and Faction athlete Simon Charriere with the Agent 4.0 Pow Collab ski he designed.

Coombs Outdoors

Coombs Outdoors is a Wyoming-based group that is committed to empowering youth to reach their full potential through the power of skiing and the outdoors, irrespective of socio-economic, racial or cultural barriers. In addition to lending support, we share the stories of Coombs Outdoors’ kids to inspire positive change within our Collective.

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Carbon Neutral Film Production

Our films are all about showcasing the beauty of skiing, but of course they come at a cost to our natural playground. For our latest film Roots, we partnered with ClimatePartners to offset our emissions by investing in renewable wind energy.

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Latest News

Agent 4.0 POW Collab

Aug 26 '21

Agent 4.0 POW Collab

It’s our Collective responsibility to reduce our impact on the environment we love. We've launched an ambitious project with Protect Our Winters Switzerland to create a new forward-thinking ski: The Agent 4.0 POW Collab.

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Vote Now. Ride Later.

Apr 22 '21

Vote Now. Ride Later.

We’re voting in our backyard, supporting Protect Our Winters Switzerland in their campaign to promote Switzerland’s pioneering new CO2 bill that will be voted on in a ballot on June 13, 2021. The message is simple: Vote Now. Ride Later.

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